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early careers experts

We provide industry-leading market research on all aspects of the early careers market. With more than 60,000 people surveyed over the last five years, our insights have made significant contributions to our clients’ campaigns, strategic decisions and have enabled them to build compelling business cases.

Research Hub

Building a business case or recruitment campaign for an apprenticeship programme? It’s vital you know the market inside-out first. Our comprehensive online research platform enables recruiters to access five years of market-leading data and analysis.

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Research Documentary

Within the research platform, you can also watch the full-length version of our latest research documentary, Making Career Decisions | How Schools Work, which offers further qualitative insights into the school leaver market.

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Our sample

Over the last five years we have gained the insights of over 41,500 people, all of whom play an important role in the school leaver careers market, including school students, parents, teachers, careers advisers, headteachers and employers.

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Research hub

Access five years of market-leading data and analysis. Make sure you know the early careers market inside out before making key decisions.

Compare brand awareness

Compare how your organisation’s brand awareness ranks against 199 other companies in the market, including your close competitors.

Insight articles

Timely and thought-provoking insights into the early careers market. Articles added regularly to help you make decisions about your campaign strategy.

Customisable reports

Save and manage the data you find most useful. Download graphs or data tables individually or download them all in one go to create bespoke reports.


Early Careers Conference

The #1 conference in the school-leaver market. An opportunity for you and your team to attend best practice workshops and gather new ideas.

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Allaboutgroup insights

Access a series of exclusive insight events each year, covering a range of topics from reaching influencers to tracking ROI.

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Bespoke research

Work with our team of consultants to build and execute a multifaceted research study.


We’ll help you design and distribute a bespoke survey to our extensive panel of students, parents or education professionals.

Focus groups

Run an in-depth focus group with students, parents or education professionals. Design and delivery included.

Get in touch

To find out more about how our Research services can help your business.

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“The Research Hub is a fantastic resource. It is particularly helpful when building business cases. It provides great insights into the market and has helped steer many of our critical business decisions.”

Faye Sawyer

Talent Acquisitions Business Partner | McDonald's

“We're always very interested in the research because it gives a very rounded picture of the state of the marketplace.”

Ben Lambert

Group Corporate Solutions - Apprenticeship Levy | BPP Apprenticeships