When devising recruitment initiatives for school leavers, it’s crucial to understand who they look to for guidance: influencers. Here, we explain what an influencer is, why they are important and how you can engage with them

What is an influencer?

When you recruit a school leaver, the viewpoint of that young person isn’t the only one to consider. A huge eight out of 10 school leavers will factor their parents’ opinions into their career decisions—so they have a clear influence over whether or not a school leaver decides to apply for your opportunities. 

Influencers are primarily parents, but can also include teachers and careers advisers, as well as siblings, friends and other family members. While support networks differ from one young person to the next, our research shows that, yea...

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