Building a successful recruitment campaign for your apprenticeship programmes can be a daunting task. Some firms, however, consistently get it right. Through our annual School Leaver Awards, we’ve gained some invaluable insights into the elements that can make a recruitment campaign stand out above the rest.

There’s plenty to learn about successful recruitment campaigns from the winners of this year’s School Leaver Awards, from the traits of an appealing campaign to the importance of a strong online presence. So, without further ado, what exactly makes a good apprenticeship recruitment campaign?

What makes for an appealing and innovative recruitment campaign?

This year, Unilever took home th...


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