Launched in 2015, degree apprenticeships have since been hailed as an excellent way to bridge the skills gap—but four years on, only a minority of parents and students are aware of what they are. As a result, any strategy to attract top candidates to a degree apprenticeship programme must first strive to increase awareness among both students and those who help them make their career decisions.

Degree apprenticeships can be extremely beneficial to both school leavers and employers looking for better access to graduate-level talent. Designed with the industry’s needs in mind, degree apprenticeships combine work with university study. Apprentices earn a full degree for free while gaining work experience and earning a wage, while employers gain access to graduates with highly desirable and rare skills—including the soft skills gained from interacting with coll...

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